Understated Outdoors Mood Board

It's been quite awhile since I shared a mood board, so I thought I'd start with one of my favorite recent ones. This one is for photographer, Nathan Stracke. We met and talked about how much he does a lot of different photography, but his passion is shooting outdoor adventures. And, he also likes to keep things simple. Sort of a mix of rugged and refined.

What I love most about this mood board is his photography (all photos are his). Aren't they fantastic? They make me want to take another trip to Oregon and Washington. Right. Now. I actually created a Spotify playlist, Faux Folk, while working on his identity. Put on your headphones and dream of rain and fog, friends.

Other images, clockwise from top left: 1 | 2 | 3 | 4 | 5 | 6